The challenger embodies repressed rage against structures that no longer serve life but are still perpetuated by society. They fight the status quo and push for a new way of thinking, being, and doing. In a world full of rigid norms and outdated principles, they break the rules in a manner that feels liberating to people, creating a space for freedom in our normative world.
The future-fit Challenger is not provocative or shocking for the sake of provoca- tion. They forge their path to create real change by disrupting the current frames of thinking. They address systemic issues to build a brighter collective future.

Cultural Enemies
Passive acceptance, conformity, and resignation.

Point of View
They believe rules are made to be broken by individuals, not institutional powers.

Purpose
Challengers aspire to create a world with new and equitable possibilities through innovation and imagination.

Trap
Always looking for an enemy to fight, becoming isolated.

Welcome Change Strategy

• Make us believe we can shape our destiny
• Push us to stand up for what matters
• Nudge us to think outside the box
• Enable people to participate and have a direct impact

The Explorer turns away from the known to discover and explore the unknown. They lead by reminding us that there are possibilities beyond today’s limitations. They show us how imagination and desire can open up new opportunities. They love being independent and seek a better world where everyone can freely express their individuality.
The future fit Explorer espouses a “no limit” philosophy and explores the world for new possibilities, but does so in a mindful and focused way rather than just for the thrill. They endeavor to positively impact the planet, to improve and liberate the self and society.

Cultural Enemies
Narrow-mindedness, stagnation, limitations.

Point of View
The world is our oyster, filled with possibilities waiting to be discovered for the collective benefit.

Purpose
An exciting world where experiencing discoveries is within reach of the many.

Trap
Unfocused, mindless wandering, a search without an end.

Welcome Change Strategy

• Encourage people to live out their individuality for collective fulfillment
• Invite us to live and work with curiosity and not get stuck in set patterns
• Let us escape boredom by giving room for new ways of thinking and doing
• Push us to radically change directions when needed

The creator seeks aesthetics and artistic control. They aspire to leave a mark on the world, changing it for the better. They play with their surroundings to establish a legacy that is original, beautiful, and interesting.
The future-fit Creator is more purpose driven. They do not create to conquer life but rather to leave a legacy from which everyone can benefit. They focus more on holistic, long-lasting solutions that serve various aspects of the ecosystem: people, society, the economy, and the planet.

Cultural Enemies
Mediocrity, stagnation, and standardization.

Point of View
Only the power of imagination can catalyze a strong positive impact.

Purpose
An elevated world in which we work to advance society by dismantling existing structures and creating new and better ones.

Trap
Obsessively perfectionist, dominating.

Welcome Change Strategy

• Unleash creativity, curiosity, and desire to grow by questioning, pushing, and urging us on
• Inspire us with breakthrough solutions and ideas
• Make us create propositions that show who we genuinely are

The crusader enjoys leading the way. They are brave and ready to sacrifice them- selves for the greater cause. The Crusader calls upon us to abide by higher standards and norms. They uphold the tribe’s reputation and excel at mobilizing people and marshaling resources to get things done.
The future-fit Crusader fights for a world with better leaders who will build trust by making decisions for the collective good. Far from a power broker, they do not fear a loss of control and rely upon collaboration and interdependence. As leaders, they raise the bar and navigate an environment of unprecedented uncertainty with adaptability and ability.

Cultural Enemies
Disrespect, Lack of leadership, Lowering standards and norms.

Point of View
Humanity is key to creating a better world.

Purpose
A world where leaders have empathy and build trust by making better decisions for the collective good.

Trap
Pushing too far and becoming out of touch.

Welcome Change Strategy

• Use influence and fortune to raise awareness of issues
• Leverage personal wealth to marshal resources for practical solutions
• Work from within the system to activate other leaders to join
• Help us imagine a world operating on a better system with human warmth

The unifier fortifies relationships. They lead by being inclusive and non-discriminating. They bridge human, social, and structural divides to achieve common goals. They feed the idea of all for one, one for all, and believe that our differences enrich us rather than divide us.
The future-fit Unifier doesn't push for uniformity. They welcome everyone's uniqueness and recognize the strength of diversity and inclusion. They invite us to join forces because they know we all thrive when we work together in cohesion.

Cultural Enemies
Silos, social divides, and inequality.

Point of View
Social ties make us stronger and differences enrich us.

Purpose
Create a united and inclusive world where everyone can contribute to the collective good.

Trap
Avoiding confrontation at all costs and becoming passive.

Welcome Change Strategy

• Amplify what we have in common
• Raise awareness of who we could be if we worked together
• Unite us around a shared ambition
• Build on existing social patterns

Adept at living in the moment, the Enthusiast is a positive, imaginative, and outgoing figure. They lead by bringing youthful energy and exuding irresistible positivity and optimism, helping others move in the right direction.
The future-fit Enthusiast focuses their relentless energy on the greater good. They inspire hope and enthusiasm amid doomsday prophecies. Intuitive and action-focused, they are willing to try new and creative options. They energize and mobilize people to have a greater collective impact.

Cultural Enemies
Intolerance, apathy, and cynicism.

Point of View
Positive thinking and energy are catalysts for the better.

Purpose
Create a more tolerant and prosperous world where we embrace, rather than fear, difference and diversity.

Trap
Overoptimistic, shallow, losing sense of reality.

Welcome Change Strategy

• Make it fun and engaging to contribute
• Give every individual a feeling of contribution
• Make us experience the positive effects of change
• Co-create a circle of positivity

The Caregiver has the desire to care for and nurture others. They often symbolize maternal care, unconditional love, and a passion for serving and being generous. They raise awareness of the more vulnerable members of society and how we can be of service to them. They advocate care and generosity in a cynical and sometimes dehu- manized modern world.
The future-fit Caregiver leads with generosity and unconditional love. While caring for others, they remain centered and do not lose sight of who they are. Through this balance, their generosity is healthy and long-lasting. They treasure individuality and strength and try to unlock the potential in everyone.

Cultural Enemies
Neglect, selfishness, and apathy.

Point of View
Empathy and care are signs of strength, and we must look out for each other to thrive collectively.

Purpose
Create a more empathic and caring world for the people around us and ourselves.

Trap
Becoming overly sentimental and overbearing.

Welcome Change Strategy

• Build on existing social structures
• Offer practical, easy tools to perform small acts of kindness
• Create bridges to bring neglected people closer to us
• Make us feel good by contributing to the wellbeing of others

The anchor reassures us and helps us face reality with a strong sense of responsibility. They lead by being solid and true to what matters. They bring certainty and stability in a world where one can easily feel lost or disoriented. They build a stable foundation, allowing us to return to our essence.
The future-fit Anchor provides a point of reference to help us anchor our mission to what truly matters. In a demanding, hectic, and overly speculative world, they reveal our true essence and ground us in our purpose. They highlight crucial issues so we can solve them with clarity, transparency, and guided steadiness, and build pragmatic systems focused on long-lasting solutions.

Cultural Enemies
Corruption, chaos and superficiality.

Point of View
A stable foundation and efficient systems are the best platforms for developing long-term solutions.

Purpose
A reliable world based on efficient structures and improved systems that make better use of human and natural resources.

Trap
Becoming authoritarian and too rational.

Welcome Change Strategy

• Make us take a long-term perspective to create an impact.
• Share data and analytical thinking for better decisions.
• Create relevant KPIs to measure progress and improvements
• Make it easy to relate to systems that support a more efficient world